We thought we'd put together a brief guide to assist you in making sure you're showing your product(s) as well as you can. Ultimately, our hope is that these notes get your items noticed in the world, increase your sales and stack happy money in your pocket from helping people with your offerings! (YAY!)
1. Create a straightforward title
To sell you first need to be found...And, to be found and reach more of your perfect people the first step is to write the title for your product in the same way they would type it in Google if they were looking for a product like yours to solve their problems.
So, while the title of your Crafty products doesn't have to be “clever” or “fun,” it does have to be clear and straightforward.
Think of Keywords to use that would be common search terms that people may be looking for.
Pro tip: Use Google to find keyword ideas that will make your product more searchable (check out this post to learn how to do it).
2. Show quality photos of your products
Now that you have hit the customer search intent lottery with a keyword rich title, it is time to make their jaws drop with great pictures of your product.
Let’s start with the basics...
So, what size should Crafty Fisherman images be? Well, the recommended aspect ratio for your listing photo and thumbnail to be 4:3.
We highly recommend a minimum of 2000px for the shortest side of the image, so it won't be blurry if someone tries to zoom in.
Meaning, your Crafty product image size should be at least 2700 px wide and 2025 px height.
Next Pro Tip: Canva makes it so easy to create and resize pictures following these guidelines. If you haven't tried it yet check it out here.
SO... HOW DO I TAKE GOOD PICTURES FOR CRAFTY?
According to Pinterest, photos of products in lifestyle settings get more clicks.
If you can hire or collab with a professional photographer that’s amazing, but if not, then natural lighting and your phone can do wonders!
For outdoor pictures, around sunrise and sunset are the best time to take pictures.
It is known as “Golden Hour” or “Magic Hour.” Checkout this free app to see at what time exactly the next Magic hour is happening in your area.
To take indoor pictures, do it close to a window and test throughout the day to see what time gives you the best result.
You can also create or purchase photo boxes made just for this purpose that provide perfect lighting and a solid backdrop to work with.
3. How to write Crafty Fisherman descriptions...
Writing amazing product descriptions starts with knowing your ideal customer, how they are feeling at this moment, and how you can help them solve their problem with your product.
Because...”If you don’t solve a problem, you don’t have a business”.
Once you identify the problem, focus on what they want and tell them how your product can help them achieve that.
Talk about the transformation your product could create in their life! And even better, if you can support your words with photos!
Last, mention the features of your product, which is the more technical stuff like the size, format, etc.
To make product features more exciting and interesting link each one of them to a benefit. For example, Instead of saying “Size: 1 by 3 inches” say “It’s only 1 by 3 inches, so you can take it with you everywhere.”
Wrapping it up
Most of the tips on this post apply not only for Crafty but for any other online marketplace or platforms as well like eBay.
Marketplaces like Crafty Fisherman are amazing for traffic because they have tons of people visiting every day! Just keep in mind, being an entrepreneur is a wild ride, so remind yourself that having a business doesn't make “You” the business. Have fun with this!